Merchant Interface Tools

• Product performance related removal tools

Product removal from feeds on CPC based sites is probably the most important part of optimising your performance. Our merchants often need to remove up to 50% of their products to ensure a cost effective campaign. Every product feed will have the ‘click magnets’ that often do not result in sales and those that do are not profitable. By identifying these click magnets early it is possible to reduce the negative influence they bring. Our product tracking reporting tools are divided into 3 categories, good bad and average. This division in product performance is designed to quickly spot those products that do not reach your pre-set cost of sale metrics. Just a simple tick of the box removes the product from your feed which is actioned on the very next export.

report of bad products

 

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