Merchant Interface Tools
Cookie technology is a vital part of tracking your clicks and the sales that ensue. Our 30 day cookie attributes the sale to the last referring site. As we have only 1 cookie which gets overwritten each time a new click takes place there is no possibility of double counting any sales. The effect of this is that your tracking is accurate. Our system gives you transparency to compare like for like products and categories from all your feeds. The biggest feature of our product level tracking is that we are picking up the cost of each click. This is really important for merchants who have products in lots of different categories that have different CPC rates. Through knowing the exact cost of your clicks you can then make the right informed decision of what to do about your products. Seeing just click volumes is great, however seeing the actual cost as well means that you can match the revenues generated to the clicks and see the profitability at a product level.
Shop Submit uses a redirect link in the feeds we send out. The benefit to this is that when a click takes place it has to go through our tracking system. It is not possible to be missing clicks and costs. Each redirect drops off the ID of the product clicked, the CPC amount and also the site that referred the click. This is the only way to be gathering the right click volumes and ensuring that nothing falls through the net.
example of the tracking information that our system provides
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