Merchant Interface Tools

• Product level CPC bid management
  

Changing your product bids in your feed is a useful way to increase volume of clicks and sales. We can give you the insight to know how well every product is performing to increase or decrease your CPC bid. Our system stores the minimum CPC level for each product so you know by how much you should be bidding. Shopzilla and Nextag allow you to provide the CPC bid through the feed as a separate column. The benefit here is that you can change bids at a product level as opposed to at a category level, which is the lowest level you can with other sites. Bids are shown alongside your performance information, so changing bids is painless and can be directly linked to performance. We don't have any pre-set bidding rules, so you will never have to worry about the CPC bid manager running away with things and setting your CPC bid to £5.40.

product level bidding is available

 

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