Feed Improvement Tools
All data feeds require some level of optimisation, be it category changing or title improvement; we can help. Our system is setup to automatically change the categories that you supply, to the exact ones that each of your partner sites need. Category mapping is a hugely important aspect of optimising your feed as each partner has a very different requirement and infrequently uses the same categories as you. Product titles and descriptions need to be keyword rich as this is what the shopper will see. Having keyword rich titles means that your products will be found more frequently and give you better placements. The description is also a key ingredient of feed optimisation. Keyword density within a title and description gives you the best possible advantage over your competition. A well optimised feed will always mean you get found and not lost in the numerous ‘miscellaneous’ cul-de-sacs that are the graveyard of merchant’s offers.
Our optimisation teams are here to help you make the most of your feeds.
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