The basics of shopping search

1. Creating a product feed
Product feeds can be very easy to create (they can also be a technical nightmare), however, they need constant updating. Creating an export of your database is only the beginning of what can be a time consuming and labour intensive process. Shop Submit takes the headache out of optimising and creating a product feed. We are here to provide you with an all encompassing service that leaves you to take the orders. As there are more than 10 different price comparison engines in the UK (and growing all the time), who all require different feeds, our processing allows you to ensure the right products are on the right engines.

2. Managing campaigns.
Campaign management is a critical part of the process to ensure a healthy return on investment. With many different shopping search sites available it's a full time job to constantly monitor each ones progress. Our remit is to oversee each campaign, streamlining performance and maximising your return.

3. Optimising the product feed.
Feed optimisation is a very tricky and time consuming process and is the second and most important part of the feed creation process. Our experience in the shopping marketplace ensures that your products are displayed in the best possible light, attract customers by improving the placement of your listings on each site.

4. Bid management
Over the past 18 months bid driven engines have become more prevalent. The key benefit of the bid driven marketplace is that you can drop bids in non-performing areas as well as increasing the areas that are working well. Changing bids at a product level is something most merchants cannot do (either time, skills or technical issues), however we intend to bring this intricate level of optimisation to our clients.

5. Measuring ROI.
This is quite clearly the most important part of using shopping search sites. If you cannot effectively measure the ROI you are getting from the money you are spending then working in these areas is perhaps ill-advised. Our best in class proprietary software allows us to manage your campaign to the product level.

6. Ratings
All shopping search sites now have ratings. Customer feedback ratings are an integral part of a successful campaign. Whether you are Tesco or Tottenham Tyres, shoppers want to know that they can trust you to: