What is Shopping Search?
Shopping Search or price comparison engines offer consumers an organised information source to aid them in their search for the product they need. Shopping engines allow them to see images, product information, total cost including shipping, stock availability and other important purchasing criteria. The Shopping engines also allow consumers to filter on product attributes, saving them time in identifying the right product at the right price from a suitable retailer.
The majority of engines will charge the merchant on a cost per click (CPC) basis but some work on a cost per acquisition (CPA) revenue share. Some are more sophisticated than others but their aim is to give customers the quickest and easiest search experience. We are only at the tip of the iceberg in terms of the engines functionality, with the consumer experience set to become better and better.
